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Cooking Creators Professional Full Curriculum

Estimated Launch Date Summer 2024.

Everything you need to learn to plan, shoot, edit, post, and earn income with cooking videos using a camera and computer.

All topics listed in black will be available at the time of launch. Topics that are crossed out will be produced after launch. If there is a topic you would like to see covered, shoot me an e-mail!

THE EQUIPMENT

  1. Introduction to the Equipment
  2. Considerations When Choosing a Camera
  3. Action Cameras (GoPro, DJI, Insta360)
  4. Which Camera Support To Buy
  5. The Best Microphones for Cooking Videos
  6. Which Lights to Buy
  7. Understanding Camera Lenses
  8. The Best Lenses for Cooking Videos
  9. Lens Filters
  10. External Monitors
  11. Other Camera Accessories to Consider
  12. What Specs to Look For When Buying a Computer 
  13. Kitchen Studio Equipment
  14. BONUS - Sony ZV1 Camera Overview and Setting
  15. BONUS - Sony ZVE10 Camera Overview and Settings
  16. BONUS - Canon R6 MK2 Camera Overview and Settings
  17. BONUS - Breakdown on Gear Used to Film this Course Content

THE TECHNICAL

  1. Introduction to The Technical
  2. Resolution & Aspect Ratios
  3. Exposure - Shutter, Aperture, ISO
  4. White Balance
  5. Codec and Bit Rates and Color
  6. Flat Picture Profiles and Log Shooting
  7. Manual and Auto Focus Settings
  8. Homework - Exposure Practice 
  9. Homework - Focus Practice
  10. BONUS - Kitchen Sound Treatment
  11. BONUS - Mixing Camera and Phone Video Footage

Free Downloads:
- Frame Rates - 30, 60, and 120 Frames Per Second (FPS) Examples

PRE PRODUCTION

  1. Introduction to Pre Production
  2. Overview of Three Styles of Cooking Videos
  3. Brainstorming Video Concepts
  4. Scripting and Storytelling
  5. Understanding Shoot-To-Edit
  6. Creating a Shot List (Shot Sequences)
  7. Composition
  8. Camera Angles 
  9. Planning, Scheduling, Shopping and Preparing for the Shoot
  10. Light Kit Setup and Placement 
  11. Camera Setup and Placement
  12. Microphone Placement and Recording Audio
  13. Full Kitchen Studio Setup
  14. Homework - Audio Test
  15. Homework - Lighting Test 
  16. Homework - Set up Studio Kitchen and Practice
  17. BONUS - Home Studio Kitchen Tour
  18. BONUS - Gear Storage, Charging, and Preparation Workflow

Free Downloads:
- Pre Production Checklist
- Shot List Template
- Script Template
- Combined Script & Shot List Template

PRODUCTION

  1. Introduction to Production
  2. Camera Setup
  3. Preparing and Filming Ingredients 
  4. Filming Cooking
  5. Plating the Finished Dish, Food Porn, and Bite Shot
  6. On-Camera Talking
  7. Filming Overhead
  8. Homework - Create Shot List
  9. Homework (Easy) - Make & Film Lemonade 
  10. Homework (Intermediate) - Make & Film Instant Ramen 
  11. Homework (Advanced) - Make & Film Your Favorite Recipe
  12. BONUS - Food Styling, Plating, and Thumbnail Photography
  13. BONUS - Full BTS of filming a cooking video, from start to finish
  14. BONUS - Filming Horizontally and Vertically Simultaneously
  15. BONUS - Filming Mistakes Beginners Make
  16. BONUS - Match Cut Transitions 

Multi-Cam Filming

  1. Introduction to Multi-Cam Production
  2. Camera Setup (Storage, Apps, Battery, Audio Check)
  3. Preparing and Filming Ingredients 
  4. Filming Cooking (Avoid overexposed footage)
  5. Plating the Finished Dish, Food Porn, and Bite Shot
  6. On-Camera Talking
  7. BONUS - Full BTS of Filming a Cooking Video, from Start to Finish

Free Downloads:
- Production Checklist
- Raw Footage Sample

POST PRODUCTION

CapCut

  1. Project File Organization and Set Up
  2. Create a Project with CapCut
  3. CapCut Overview
  4. Import and Rough Cut Video Footage
  5. Write, Record, and Edit Voice-Overs
  6. Sequence B-Roll to Voice-Overs
  7. Adding Music and Adjusting Audio Levels
  8. Adding Titles
  9. Color Correction and Grading
  10. Export Final Video
  11. BONUS - Full BTS of Editing a Cooking Video with CapCut, from Start to Finish
  12. BONUS - Vertical Video Editing Workflow

Adobe Premiere Pro CC

  1. Project File Organization and Set Up
  2. Create a Project with Adobe Premiere Pro
  3. Adobe Premiere Pro Overview
  4. Import and Rough Cut Video Footage
  5. Write, Record, and Edit Voice-Overs
  6. Sequence B-Roll to Voice-Overs
  7. Adding Music and Adjusting Audio Levels
  8. Adding Titles
  9. Color Correction and Grading
  10. Export Final Video
  11. BONUS - Full BTS of Editing a Cooking Video with Adobe Premiere Pro, from Start to Finish

Adobe Premiere Pro Multi-Cam Editing

  1. Project File Organization and Set Up
  2. Create a Project with Adobe Premiere Pro
  3. Import and Syncing Cameras
  4. Rough Cut Video Footage
  5. Write, Record, and Edit Voice-Overs
  6. Sequence B-Roll to Voice-Overs
  7. Adding Music and Adjusting Audio Levels
  8. Adding Titles
  9. Color Correction and Grading
  10. Export Final Video
  11. BONUS - Full BTS of Multi-Cam Editing a Cooking Video with Adobe Premiere Pro, from Start to Finish 

BONUS - YouTube Thumbnail Design and Editing

Downloads:
- Adobe Premiere Pro Keyboard Shortcuts

BONUS - DaVinci Resolve Editing Workflow
BONUS - FCPX Workflow

SOCIAL MEDIA STRATEGY

  1. Introduction to Amplification
  2. Creating a YouTube Channel
  3. Posting to YouTube
  4. Understanding the YouTube Algorithm
  5. YouTube Keyword and Recipe Research
  6. Understanding YouTube Analytics 
  7. Creating an Instagram Account
  8. Posting to Instagram
  9. Creating a TikTok Account
  10. Posting to TikTok
  11. Creating a Facebook Page
  12. Posting on Facebook
  13. How to Get More Views with Long Form Videos
  14. Short Form Vertical Video Formula (to Increase Views)
  15. BONUS - 8 Ways to Repurpose Long Form into Short Form
  16. BONUS - How to Create a Link in Bio
  17. BONUS - How to Create a Media Kit

MONETIZATION

  1. Introduction to Monetization
  2. How Much to Charge
  3. Getting on a Brand’s Radar and Pitching to Brands
  4. Navigating and Negotiating Brand Deals
  5. User Generated Content (UGC) Creation
  6. Affiliate Marketing
  7. Monetizing Recipes
  8. BONUS - Ask My Lawyer

Free Downloads:
- Influencer Contract Template
- Invoice Template

THE BUSINESS

  1. When and How to Go Full Time
  2. Business Entities (Sole Proprietor, LLC, or S Corp)
  3. Business Bank Account and Bookkeeping
  4. Business Write-Offs and Tax Deductions
  5. How I Pay Myself, Contractors, and Employees
  6. Taxes
  7. Medical and Dental Insurance
  8. Business Insurance
  9. When to find a Manager

Downloads:
- Full Time Budget Calculator 

THE FREELANCER

  1. Freelancing Introduction

Pre Production: 

  1. Getting Clients
  2. Pricing and Budget Negotiation 
  3. Communication and Expectations
  4. Scripting and Shot List
  5. Production Scheduling
  6. Gear Prep and Packing 

Production:

  1. Day of Production Setup
  2. Client Recipe Shoot Job Shadow

Post Production:

  1. Importing and Organizing Footage
  2. Multi-Cam Video and Audio Sync
  3. Editing Voice to Script
  4. Adding B-Roll to Voice-Over
  5. Music, Voice, and Cooking Audio Sound Mixing
  6. Color Grading
  7. Exporting
  8. Video Draft Delivery and Revisions
  9. Invoicing 

Downloads:
- Client Contract Template
- Invoice Template

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